Most every product marketed needs a form of written introduction in order to effectively approach a new customer. Whether in a correspondence to a magazine editor, a sales letter or a formal proposal a "pitch letter" is an effective tool to get the emphasis across about a product.
Most every form of written and televised media relies on manufacturers and product experts for a large percentage of their product reviews, articles and news stories. Using a pitch letter is an effective way to offer the media introductory information on your products.
Pitch letters can be very beneficial to you for the following reasons: