Targeted and current media list are crucial in effective press penetration. Making contact with the editors who review and report on products within your market is paramount.
PXSI investigates, compiles, filters and manages exactly matched lists for your product review and news events. We begin with analyzing the products market and the media which matches the market for the product. We then prepare a database of publications and contact information for the editors of the publications. After the database is complete we can either provide it directly to you to use for your internal press campaigns or we can distribute your press releases and track the results for you.
Some of the sources we use to compile the databases are:
Burrelles Luce, Primedia Business, PennWell Publications, Investor's Business Daily, Hanley-Wood, Thomson Financial, 101communications, Accountants Media Group, Hearst Publishing, Billian Publishing, Crains Communication, WestWorld Productions, and many others.